Wednesday, March 26, 2008

Google's Search Within A search

Google has introduced a new and controversial search within a search feature. It lets users search within websites without actually going to the site. There are concerns that this feature could hurt retailers, since users no longer need to actually visit sites to look for products and whatnot.
According to the New York Times:

Analysts generally praise the feature as helping users save steps, but for Web publishers and retailers, there are trade-offs. While the service could help increase traffic, some users could be siphoned away as Google uses the prominence of the brands to sell ads, typically to competing companies.

“Google is showing a level of aggressiveness with this that’s just not needed,” said Alan Rimm-Kaufman, a former executive with the electronics retailer Crutchfield who is now an Internet consultant. Google’s aggressiveness, Mr. Rimm-Kaufman said, ignores a user’s desire to reach a specific destination and it costs those Web sites visitors.

What do you think of the feature?

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